Some properties stay on the market for months, sometimes years, without finding a buyer. The financial crisis, the location, the price: these are the explanations usually advanced. But sometimes, the real reasons are more subtle.
The obvious reasons, which are not always sufficient
Overpricing is the most frequent reason for a property not selling. A price that is clearly above market value discourages even the most motivated buyers. But overpricing alone does not explain everything: properties priced correctly sometimes also remain unsold. Something else is at play.
The presentation and communication
Poor quality photos, a summary description, insufficient or poorly targeted exposure: these factors can literally make a property invisible despite its qualities. In a market where the first selection is done online, visual quality and the relevance of the message count enormously.
The atmosphere of the property
Visitors are sensitive to the atmosphere of a place: sometimes without knowing how to name what they feel. A heavy atmosphere, a sense of enclosure, an inexplicable unease, a diffuse sadness: these perceptions, which have nothing to do with objective criteria, can prevent a purchase decision even when everything else is right.
The harmonization approach
When a property has been on the market for a long time without finding its buyer despite a correct price and good presentation, exploring the atmospheric dimension of the place can be relevant. A harmonization intervention aims to transform these subtler factors (the memorial charge of the space, its energetic balance) to create conditions more favourable to the encounter between the place and its future occupants.